15+ years of experience·one evening for the first version·∞ love for art
I think in images first. Always have.
Visual language is how I process emotion, make decisions, and understand the world, and that has been true since I can remember. 15+ years across advertising, art direction, branding, motion, product design, and UX. Advertising agency work, co-founding startups, four years as Chief Design Officer at iCount. In 2026 I changed the way I work: directing AI and a team of agents to ship real products, from an idea to a live site.
Visual thinking was always my native language. What changed is the execution layer: I no longer need a developer team, a production budget, or a stack of subscriptions to bring an idea to life. In 2026 I shipped six products and sites with AI as an engineering partner, and the seventh is already in build.
"The first version of this site was one evening. AI Skills Hub was a weekend. Each one started as a visual idea and ended as a live site."
No grunt work. No middlemen. No platform dependency. Just a direction, a tool, and a session.
Born autodidact. Visual language was the native one from day one: processing emotion through images before words, learning by doing before being taught. That hasn't changed.
2009
Started studying Interactive Communication at Hadassah College, Jerusalem. Learned to think in images, motion, and meaning. Design as language, not decoration.
2011 to 2021
Art Director, freelancer, co-founder. Agency work (True ADvertising), freelance consulting, and co-founding two startups: branding, UX, motion, product.
2021 to 2025
Chief Design Officer at iCount. Led design system, product, brand and team at a business software company growing into new markets.
2026, now
Building AI-powered products. The projects above are this year's. Each one went from a visual idea to a live site, with no developer in between.
Vibe Coding, L4: Platinum · Lovable · April 2026
This is what a consciousness-expanding space looks like.
Artidansel: I spread three canvases on the forest floor, stepped into them and painted with my whole body. A performance, a ritual, a triptych. The body knows before the mind understands.
And alongside the digital: I keep a physical studio in the Pardes Hanna area, where I guide creative release processes, for individuals and groups.
Working with my hands is not a break from the digital: what I learn there about material, rhythm and mistakes comes back to the screen.
