I have a team. They're not on payroll. They don't sleep. And once a week, they report to me.
Designer and AI director. Defined the roles, the briefs and the weekly cadence.
Running since April 2026, and the team keeps changing. Each agent has its own role, and they all report to one Telegram group. Updated September 2026.
Most designers go solo. Every project, every brief, every revision, one person doing it all. The one woman show. I've been that person. I still am.
But somewhere in the last few months, the show got a crew. Not collaborators. Not freelancers. Agents. Eight of them, running in parallel, each with a specific role. Some run every day on a schedule. Some I wake up when I need them. Once a week, I sit down and they all report in.
This is what that looks like from the inside.
The hands-on half of the original Hunter. Every morning it goes through WhatsApp first and then LinkedIn, and suggests replies to other people's posts and ideas for my own. I choose what goes out.
Latest items from September 8The other half of the Hunter. Three times a week it reads what happened in the field and writes it into one knowledge file that every other agent reads before it starts working.
Sunday, Tuesday and ThursdayRuns the whole site, in Hebrew and English. It knows every file, the design system and everything we learned along the way. Every change is checked by me before it goes live.
Working on this page right nowIt replaced the Morning Greeter. Every morning at 09:00 it checks that the product really works: pages load, headlines are right, changes are saved. It sends me the result on Telegram.
Every morning at 09:00Every Sunday it looks through my files and tools for anything that contradicts a decision I already made, and brings me a list. That way a decision isn't forgotten next month.
Every SundayCalled in before anything gets designed. Free and optimistic, it knows the brushes I built and proposes a bold direction that can actually be built. The hand mark further down this page was its idea.
Joined in SeptemberTwo agents working together. The first watches an hour of raw footage and picks the moments, the order and the captions. The second turns that into a finished Hebrew reel. They took over from Artidansel, which handled video until May.
From raw footage to reelEvery two days it reads the numbers on my posts and adds a row to a sheet. So I see what works by the numbers, not by feel.
Every two daysIt started as an experiment. I opened a session and asked: "Brief me. What happened this week?" Each agent had something to say. The Hunter shared its scoring update. The Site Manager listed what changed on the site. Artidansel flagged that v14 was ready for review.
It didn't feel like talking to software. It felt like a standup.
Since then the team has grown, and the reports no longer wait for the week: every agent sends its own to one Telegram group, and I read them all in the morning. Here are three.
I have a coffee. They have the data. The briefing takes about 20 minutes. Then I decide what moves next.
I opened a session and asked the team for their weekly report. They reported. I looked at what they'd produced and thought: this is a case study. The workflow, the agents, the briefing itself. It's all already here.
I didn't write this from scratch. I extracted it. That's exactly what Promtfolio is designed to do: the case study lives inside the work. You just need something to pull it out.
"I'm not using AI. I'm managing an AI team. There's a difference. One is a tool. The other is a practice."
Merav Shaked
The decisions are still mine. The creative direction, the client relationships, the taste. What the agents handle: the daily scanning, the repetitive updates, the iteration cycles, the stuff that used to take hours and now takes a briefing.
One woman show. AI Edition.
Tell me what you're working on. I'll be in touch.
You'll hear from me when things move forward.