Selected work
iCount, Chief Design Officer
Where it all started. Four years leading the design system, product and brand of a business SaaS scaling across markets.
Building meravish.com
A 5-year-old portfolio, rebuilt with Claude as engineering partner. The first version went live in one evening, then months of iteration.
Motion design
Micro interaction and animated icons, alongside commercial motion work.
Promtfolio
I built myself a way out of the portfolio platform. Then I packaged it for others.
PlaySoul
An app for drawing and writing that I am building with Liron Amram. Coming soon.
Artidansel, With a Good Eye
The body is the brush. The earth is the canvas. A work with no client and no brief, that became a triptych, a film and a score written with AI.
HaMerhav
A marketplace for complementary medicine connecting seekers and practitioners in Pardes Hanna. Smart matching, a 4-step signup, admin panel. Built from scratch.
Happened or Not?
A bilingual fact-checking game: can you tell the difference between real bizarre news and AI-generated fakes?
Not everything is built for a client. Some things are built to find out.
The research lab: what I built this year for myself, to find out what is possible. Every experiment here became a tool I work with.
Open Gate
My group was asked to meet one on one. So I built us a bingo board that fills in only when both people tap "We met".
The language that draws itself
A canvas engine with no libraries, drawing seven scenes by a trembling hand. It became the brand rules of this site.
Scroll story
A film with no play button: a format I built, where the scroll is the clock. Two stories, one player.
My video machine
An assistant I built for myself that edits the videos I never had the energy to touch. Every reel is stitched from moments in one recording.
One Woman Show: AI Edition
I have a team. They are not on payroll. They do not sleep. And once a week, they report to me.
AI Skills Hub
Daily Claude Code skills generated by AI agents, across design, product, marketing, strategy and more.
The archive
Fifteen years of product, branding, motion and visual language, for large brands and for personal projects. All of it goes into every project I build today.
Safe & Sound
A hidden emergency app triggered by voice. Built in 72 hours at the Michal Sela hackathon, and took second place.
Video & TV
TV commercials, digital campaigns and motion design from two roles: Art Director at True advertising agency, and independent animator.
Tatinight
Branding for a boutique bedding brand made from quality materials.
Budgicoach
Co-founder at a startup with a vision: teaching its users to manage their money in a way that leads to success.
Dog therapy
Branding for Matan Schwartz, dog therapist.
IDC
Concept and design for IDC Executive and Continuing Education.
Plugin
A range of marketing materials for the brand.
Juicy
One long page for a juice and shake bar, serving customers and franchise leads at once. The full menu opens in a single layer.
Metropolin Electric Bus
Visual identity for Israel's first electric bus line, designed at True advertising agency.
Metropolin
Making Israel's metropolitan public transport actually usable. From research to UI, desktop and mobile.
Greg Cafe
UX and UI for the Greg cafe chain website, around 120 branches nationwide.
Window Cleaner
A personal project, an experiment in building my own game concept.