Selected work
iCount, Chief Design Officer
Where it all started. Four years leading the design system, product and brand of a business SaaS scaling across markets.
Building meravish.com
How I rebuilt a 5-year-old portfolio in one evening, with Claude as engineering partner.
Motion design
Micro interaction and animated icons, alongside commercial motion work.
One Woman Show: AI Edition
I have a team. They are not on payroll. They do not sleep. And once a week, they report to me.
The language that draws itself
A canvas engine with no libraries, drawing seven scenes by a trembling hand. It became the brand rules of this site.
Artidansel, With a Good Eye
The body is the brush. The earth is the canvas. A work with no client and no brief, that became a triptych, a film and a score written with AI.
The archive
Fifteen years of product, branding, motion and visual language, for large brands and for personal projects. All of it goes into every project I build today.
HaMerhav
A marketplace for complementary medicine connecting seekers and practitioners in Pardes Hanna. Smart matching, a 4-step signup, admin panel. Built from scratch.
AI Skills Hub
Daily Claude Code skills generated by AI agents, across design, product, marketing, strategy and more.
Happened or Not?
A bilingual fact-checking game: can you tell the difference between real bizarre news and AI-generated fakes?
Safe & Sound
A hidden emergency app triggered by voice. Built in 72 hours at the Michal Sela hackathon, and took second place.
Video & TV
TV commercials, digital campaigns and motion design from two roles: Art Director at True advertising agency, and independent animator.
Tatinhigt
Branding for a boutique bedding brand made from quality materials.
Budgicoach
Co-founder at a startup with a vision: teaching its users to manage their money in a way that leads to success.
Dog therapy
Branding for Matan Schwartz, dog therapist.
IDC
Concept and design for IDC Executive and Continuing Education.
Plugin
A range of marketing materials for the brand.
Juicy
One long page for a juice and shake bar, serving customers and franchise leads at once. The full menu opens in a single layer.
Metropolin Electric Bus
Visual identity for Israel's first electric bus line, designed at True advertising agency.
Metropolin
Making Israel's metropolitan public transport actually usable. From research to UI, desktop and mobile.
Greg Cafe
UX and UI for the Greg cafe chain website, around 120 branches nationwide.
Window Cleaner
A personal project, an experiment in building my own game concept.