Told it is too complicated? That is my favourite part.
UX/UI design, art direction and building with AI. A new website, brand or product, or improvements to what you have already built. A first call defines the scope.



A website you never have to ask permission to change
For a business that does more than one thing, which no template ever managed to hold. After launch every date and price updates without coming back to me.
- One admin screen. Field, typing, publish.
- The code, the content and the passwords move to you.
See the full website offer →"Merav is the Michael Jordan of graphic design, art and motion. Work with her once and you will not be able to stop."
Adi Barazany · Creative and social expert, lecturer, founder
A brand for a business that is hard to explain in one sentence
For a business that already has customers and a reputation, and only the way it looks stayed behind.
- A kit ready for the site, for social and for print.
- Illustration and animation built in code. Not stock, not a template.
See branding work →"Professional, open, remembers everything, pushes the team forward all the time. Anyone who works with her is lucky."
Sari Sintag Guetta · Senior Product Designer, worked with Merav for 4 years
iCount, an electric bus line, and more. 15+ years in branding and motion.
Launch a product with me
For an idea that has been told three times it is too complicated, and still will not leave you alone.
- A testable version before the full build, with scope and timing agreed together.
- The scope is fixed up front. The price does not move midway.
HaMerhav: sign-up, matching and an admin panel. Built from scratch, with no dev team.
You have a product. Let us refine it.
For a website or app built with AI, when the design does not feel like yours or the next improvement is unclear.
- A mobile and desktop UX review with annotated findings and a prioritised list of fixes.
- Design and implementation are available after checking access and scope, with a separate quote.

An example from my review of AI Skills Hub, a product I built myself.
Design, front end, database and going live end to end. You watch the product come alive, from a prompt to a live address.
The team that ships with me →Warm, human art, and the precision of a digital product. I live between the two.
PlaySoulDrawing and writing, coming soon
Questions people ask me
How do I know which of these is right for me?
If you need a clear place online that says who you are and lets people reach you, that is a website. If the business already exists and simply does not look like itself, that is branding. And if there is an idea for a system people enter and do something in, that is building from scratch. On the first call I say which one is right, including when it is the smaller one.
What does it cost?
There is no flat price list, because no two businesses have the same scope. In a 15 minute call I hear what exists and what is missing, then send a full price in writing, with no dependencies and no surprises midway. One payment, no monthly subscription.
How long until it is live?
Timing is agreed after reviewing the scope and material. We can start with a testable version before the full build. And if the texts and images are not organised yet, that is the normal starting point, not a problem. I built Alice's site from a single notebook.
I am not technical. Will I manage the admin system?
The system was built exactly for that: one screen, clear fields, and a publish button. After a short walkthrough you update texts, images, prices and dates on your own. Every client who is live runs their own site.
What happens after handover? Am I dependent on you?
No. The code, the content and the passwords move to you, with no lock-in to any platform. You can continue on your own, with me, or with any other designer or developer. There is also a monthly retainer, entirely optional, for a business that moves a lot, and it can be stopped at any time.
Something on your mind? Let us talk.
Fifteen minutes to explain what you need, and to see whether I can help. No deck and no commitment.